• Audience Intelligence Market Demographic Report 

• Keyword Research

• Data Driven Ad Creative 

• Registration Funnel Design

• Performance Marketing Campaigns

• Performance Reports

• SEO Optimization

• Automated Lead Tagging

• Smart Followup Lead Nurturing 

• Lead Scoring

• Sales Team Collaboration

• Secure Data Storage

• Database Segmentation

• Data System Architecture

• Algorithm Design

• Communications Management 

• Social Media Management 

• Monthly Organic Account Growth 

• Engagement Analytics

The Residences were the first project of its kind in the region of Sooke, BC. This project was breaking new ground physically, as well as in the market. The luxury ocean-front condo multi-family was a real estate product never before seen on these shores and the developer counted on Lift Metrics to tell the story of this undiscovered opportunity for a lifestyle that is truly world-class.

Our strategy was rooted on actioning the research that suggested there was a strong market for luxury condos in Sooke—despite what many agents and residents had thought.

1. Selling The West Coast Dream:

We leveraged sensory-based marketing primarily to non-local segments. We invoked the scent of the ocean, smell of the trees and all the details that make Sooke a picturesque coastal dreamscape in the minds of our viewers.

2. Canada-Wide Micro Targeting:

Most of our audiences were not local to Sooke, so we needed to engage an economical Canada-wide targeting campaign. We would blow the budget if we casted a wide net—so we used micro targeting to find segments across Canada that were statistically the most likely to buy at The Residences.

3. Interest-Based Creative:

We discovered many of our buyers wanted to downsize and retire—but that means many things to different people. We created campaigns the depicted the “perfect retirement” for several different groups.

We successfully proved the hypothesis of our forward-thinking developer and our analytical research when our Canada-wide micro-segmented audiences started buying property in droves. This was a highly successful campaign that fortified a great collaboration with the developer and proved the power of digital micro-segmentation to find ideal buyers at the warp speed of digital marketing.